April Greiman (born March 22, 1948) is an American designer widely recognized as one of the first designers to embrace computer technology as a design tool. She is also widely credited as being an influential member in bringing the ‘New Wave’ style of design to the US in the 70’s and 80’s. That’s the advantage of having so little local tradition.”. The couple, married for six years, live in a traditional Spanish-style house in Silver Lake.
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But these criticisms, by forcing me to articulate my ideas, only served to sharpen my style.”, In the intensely competitive Angeleno design community, Greiman’s colleagues are wary of openly criticizing her style.
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Her 1984 Los Angeles Olympic Games poster of running legs silhouetted against a square of bright blue sky was the most memorable of 16 posters commissioned by the Olympic Organizing Committee. She was one of the first designers to embrace the computer technology as a design tool, and she was also one of the establishers of the New Wave style. April Greiman is een van de belangrijkste inspriatiebronnen van het Amerikaanse New Wave design in Nederland.
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A slender woman of 40, with finely modeled features and a shock of hennaed, punk-cut hair, Greiman bubbles with energy, enthusiasm and ambition. Step 3: This “layered” image is laser scanned to magnify the light-point pixels that make up the computer image. What other designer would use a nude image of themselves on a poster issued by a major art museum magazine?”, “Am I the fine artist of the graphic design industry, or am I the designer of the fine arts world?” asked Greiman rhetorically. After returning from Europe, April Greiman settled in Los Angeles, where she worked as a freelancer and developed her style: the signature layering of type, exaggerated spacing, random collages and geometric shapes.
Despite its achievements and experiments--or perhaps because of them--the early 1980s were a rough time in Greiman’s life. Ideas were popping, and all the interdisciplinary barriers were down. A huge window looks towards the downtown towers that symbolize the restless contemporary world Greiman finds so stimulating. “The design community in the city was in transition in the early 1980s.
She was featured in the 1987 Pacific Wave Exhibition in Venice, Italy. Odgers and Greiman designed a famous 1977 Cal Arts poster that was adopted as the icon of the California New Wave.
But in suburban markets such as the Inland Empire, rent is rising fast. “He gave her the gloss that has made her a celebrity darling.”, Hodgetts, along with several designers and architects who have worked with Greiman, applauds her “remarkable color sense.”, “Greiman’s ideas are outstanding,” said architect Barton Myers, who commissioned Greiman to develop tile and brickwork patterns for the proposed Cerritos Community Arts Center. Biografie April Greiman studeerde in 1970 af in beeldende kunst aan het Kansas City Art Institute, waarna ze een jaar lang bij Wolfgang Weingart (geb. “I think of myself as a problem solver first and foremost. She describes her style, which epitomizes the 1980s California New Wave in graphic design, as “an experiment in creating ‘hybrid imagery.’ ”, “At the heart of the concept of hybrid imagery is a recognition that, in inventing new technologies, we reinvent ourselves,” Greiman explained.
Rent is falling in Los Angeles. Daring to push the limits of a magazine and its appearance, April Greiman created a poster that had the ability to fold out to almost three by six feet, compared to the usual thirty-two-page sequence, all for Design Quarterly’s133th Issue.The cover displays Greiman and her naked body all in a digitized way with a bunch of images and text layered. “She is utterly unpredictable, as hybrid as her imagery and completely personal. They further developed the style, for example Dan Friedman rejected the term legibility for the broader term readability. Greiman has won international awards for her graphic designs. “April Greiman’s work is literally explosive,” famed New York designer Massimo Vignelli wrote in the introduction to the 1985 book, “Seven Graphic Designers.” “By far the most daring and meaningfully experimental graphic designers in the world, her work is extremely intellectual and extremely emotional at the same time.”, Though trained as a graphic designer at the Kansas City Art Institute and the Allgemeine Kunstgewerbeschule in Basel, Switzerland, Greiman is unhappy with the title of “graphic designer.”. A Designing Woman With Radical Ideas : April Greiman Says Her Graphics Style Is ‘an Experiment in Creating “Hybrid Imagery” ’ By LEON WHITESON Oct. 9, 1988
Op-Ed: On the COVID frontlines, we’re tired of hearing lame excuses for risky behavior. Commissioned for the Minneapolis Walker Art Center Design Quarterly, the poster epitomizes Greiman’s innovative bridge between art and technology. April Greiman is an influential contemporary American graphic designer. “I consider myself blessed to be alive and working at this extraordinary time of innovation,” she said. In 1980, Greiman designed the menus, logo, mailers, advertisements, dinner plates and some of the interior for the now-defunct China Club restaurant on Third Street. When designer April Greiman’s poster “Does It Make Sense” appeared in fall 1986, it was alternately hailed as a radical advance in the art of poster design and condemned as pornographic, self-indulgent and inappropriate. “I came to Los Angeles in 1976 because I was becoming disenchanted with the rigidities of the East,” the New York-born designer explained. She has been called a pioneer in this regard, making it acceptable for a graphic designer to explore their craft using a computer. April Greiman is probably best known for her revolutionary work in digital imaging and is widely regarded as one of the first designers to fully embrace and use computer technology as a tool for design. 1920) … See more ideas about April greiman, Postmodernism, Wave design.
Maybe that’s why so many conventional graphic designers object to the way I play fast and loose with all the media.’, New stay-home order looms for L.A. County as COVID-19 cases soar to new highs. Though I’ve done every kind of graphic design commission, from billboards to menus, I chafe at the limitations of the designation. What you do — how we ALL act in the next six weeks — will make the difference between an inconvenient fall and a disaster that will take years to overcome. 1941) en Armin Hofmann (geb. Het e-mailadres wordt niet gepubliceerd. Greiman is also credited, along with early collaborator Jayme Odgers, with helping to import the European New Wave design style to the US during the late 70s and early 80s." The results were often stunning, and April’s work was among the very best.”. She is considered one of the first designers to see computer in a different light, who realized its potential as a design tool. Head east, you’ll find the opposite. “There was a lot of criticism,” she recalled. “What I immediately loved about L.A., and still love, is the way the boundaries are never fixed. A full-size billboard design printed on vinyl looks down upon movable work stations for up to seven associates. The final stage in the poster design is the manipulation of the discovered textures and colors into an image that communicates an immediate yet complex message. Greiman taught at the California Institute of the Arts in Valencia.
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